What Becomes a Legend Most? The Blackglama Story
Richard Avedon, Bill King, Peter Rogers
New York: Simon & Schuster, 1979.
First edition. Item #162
95 pp. Fine in a near fine unclipped dust jacket; the slightest trace of edgewer, else fine. No markings or inscriptions. This copy inscribed and signed on the front free endpaper by Peter Rogers to the former chairman of a major advertising firm. The stories behind the Blackglama fur campaign, one of the most influential advertising campaigns in the history of the medium, much imitated (i.e., the 'Got Milk?' and Absolut campaigns, among others). Perhaps most notable for being one of the very few, and perhaps the only book of Avedon photographs that Avedon himself did not oversee throughout production, which might explain its omittance from his personal bibliography. A fine copy, quite close to as-new, signed by the author and rather scarce thus.